Why you need a website for your business

Why you need a website for your business

Websites work. No matter what your business or profession, a website can generate business, promote goodwill among customers and prospects, and deliver strong marketing messages – whether your business is small, large or in-between, well-established or brand-new.

People use the Web in greater and greater numbers, more and more every day. Even if you are a completely local small business, service, contractor or consultant, odds are people have used search engines to look for your web site – and if you don’t have a web site… well, you get the picture.

Your business Web page delivers that picture to your customers and prospects, and does it 24/7/365.

Perhaps the most common misconception about business websites is that they must offer products for purchase, accept credit cards and process financial transactions, and so on. Nothing could be farther from the truth.

While ecommerce websites are increasingly popular, the vast majority of business websites are still information and communication rather than purchase-oriented. If your business offers products and services appropriate for retail sale over the Internet, then by all means you should consider an ecommerce website.

But if, like most businesses, your products and services aren’t intended for Internet sales, you still need a Web page of your own. And you can get one quickly and economically.

The first thing you will need is a Web hosting service – that’s the address of your business Web page, and the company that actually stores your business’s website on its computers and makes it available to Web users. Many Web hosting companies offer both domain and hosting services. Here are some things to consider as you build a website for your business:

Choosing a Domain Name

Ideally the address of your website will match the name of your business, such as ABC.com; in reality, many addresses are already taken. If that’s the case for you, give some thought to an original Web page address/name that reflects your business: ABCmytownname.com, perhaps, or something similar. Remember: your Web page address should deliver your business’s name as closely as possible, as well as being memorable and distinctive. Your website’s address is a marketing tool too.

Hiring a Web Hosting Service

Look for a Web hosting service that’s well-established and has a reputable history. Compare fees and determine what services and features are provided for that fee. Also, don’t forget the future – you will find that your business Web site can easily be expanded, updated, grown. Make sure your Web hosting service can accommodate changes and additions, quickly and economically.

Finally, choosing a full-featured service is smart. Does the Web hosting company also offer website creation and website software? What other features, services and products are available or included

Website Design

Creating a website is simpler than you might think. Website creation and website software make building a website for your business almost as easy as creating and sending an email. Using website templates, website software lets you accomplish building a website quickly, efficiently, and for a very small price.

Custom website design costs more than making your own Web page, so you’ll want to be sure that both your goals for your business website and the capabilities of your Web designer justify the cost of having a custom website.

Best Web designers in Bellville

Best 10 Web Designers in Bellville


Looking for best web designers in Bellville? A website is a medium that connects a person with the world of digital data. With its help users can access information, make purchases, communicate with each other, and do loads of other things. A website has become an indispensable tool of a professional business presentation. A website design is a broad term that incorporates lots of aspects.

  1. Philzy Webhosting Technology (Pty) Ltd

Who we are?

We are a digital website design company in Cape Town and we are all about discovering new designs and approaches. We have a strong belief that a powerful web design can make any business (either a startup or a corporation with years on the market) a success. An appropriate web design can help you communicate your vision to the world, and it also may become a key to the success of your business.

Philzy Webhosting Technology offers web services from website hosting, SEO, and Web design and development. Web Hosting Cape Town South Africa

All of our web hosting Cape Town plans are carefully tailored. For affordable and best web hosting Cape Town, we are South Africa’s cheap web hosting Cape Town and web Design Cape Town company.

Contact: 087 057 7414

Email: [email protected]

21 Digital Web Solutions

21 Digital Web is a dynamic web solutions Company based in Bellville, Cape Town. We are a group of individuals who are passionate about the internet and creating beautiful websites that conveys our clients brand. Website design, web development and eCommerce is what we do best.

Custom Web Design

Here at Web Development Bellville, Western Cape, we deliver first-class Web Development and digital marketing services to all Bellville, Western Cape businesses, whether you’re a fledgling entrepreneur with a budding startup, or an established business run by an industry leader. Our Bellville, Western Cape Web Development team have a wealth of knowledge, experience and understanding when working with local and national businesses, meaning we can turn any idea into an actuality. Whether our customers require a basic website to launch their business or need an updated website to abide to Google’s latest algorithm changes, we here at Custom Web Design Bellville, Western Cape can help transform your Web Development vision into a reality.

Thina Web Design

Experienced web design and development company in Bellville, Cape Town, South Africa. Established in 2003, we’ve been building beautiful websites and helping businesses grow online for over 15 years – some of our clients have been with us since the beginning of our journey.


Web Partner

No matter what type of business you have, you need a Web Partner you can rely on.

Business today is about Excellent Customer Service – Professional web design services are the building blocks of our business, but don’t take our word for it, see what our clients are saying.

All Types of Websites

  • Modern Dynamic Business Websites
  • High Converting Landing Pages
  • Professional Corporate Showcase
  • Lead Generating Website

Best 10 Website Designers Kuils River

Best 10 Website Designers Kuils River


A website is a medium that connects a person with the world of digital data. With its help users can access information, make purchases, communicate with each other, and do loads of other things. A website has become an indispensable tool of a professional business presentation. A website design is a broad term that incorporates lots of aspects.

  1. Philzy Webhosting Technology (Pty) Ltd

Who we are?

We are a digital website design company in Cape Town and we are all about discovering new designs and approaches. We have a strong belief that a powerful web design can make any business (either a startup or a corporation with years on the market) a success. An appropriate web design can help you communicate your vision to the world, and it also may become a key to the success of your business.

Philzy Webhosting Technology offers web services from website hosting, SEO, and Web design and development. Web Hosting Cape Town South Africa

All of our web hosting Cape Town plans are carefully tailored. For affordable and best web hosting Cape Town, we are South Africa’s cheap web hosting Cape Town and web Design Cape Town company.

Contact: 087 057 7414

Email: [email protected]

Xploited Media 

a Digital Marketing Agency offering professional Web Design & Website Development services in Kuils River, South Africa.

Our team of specialist Web Designers in Kuils River, ensure that all websites are designed mobile friendly, responsive, SEO focused for high ranking on Google with Search Engine Optimisation at a cheap and affordable price package.

We are one of the Top Designers in Kuils River offering award winning comprehensive website designs for all types of businesses, from startups to corporate giants in Kuils River. All packages are designed bespoke to your business requirements.

SJ Designs

is a web design and development startup. We currently offer a 50% discount on all projects in order to build our portfolio. This promotion will only be available for a limited time.

We are based in Cape Town but also work with national and international clients via email and skype.

If you need a website, blog, e-newsletter or e-invite tailored to your needs, please feel free to contact us.

Mall Media

Mall Media is a level 1 BEE contributor launched in 2008.
Mall Media is driven by excellence to provide a 360 approach to any clients marketing/advertising needs, based on in-depth needs analysis and strategy alignment.

Why seo is important

Why seo is important

12 Reasons why SEO is important


12 Reasons Why Your Business Absolutely


Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf.

SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?


These 12 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level.

1. Organic Search Is Most Often the Primary Source of Website Traffic

Organic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.

That’s not to say that all search engines don’t contribute to a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. It’s the clear-cut leader and thus its guidelines are important to follow.

But the remaining 25 percent of the market owned by other engines is obviously valuable to brands, too.

Google, being the most visited website in the world (as well as specifically in the United States), also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine.

We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information.


Being highly visible as a trusted resource by Google and other search engines is always going to work in a brand’s favor. Quality SEO and a high-quality websitetakes brands there.

2. SEO Builds Trust & Credibility

The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.

Many elements go into establishing authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over time as a result of elements like:

But establishing that authority will do more for a brand than most, if not all, other digital optimizations. Problem is, it’s impossible to build trust and credibility overnight — just like real life. Authority is earned and built over time.

Establishing a brand as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust a brand.

3. Good SEO Also Means a Better User Experience

Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there.

Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success.


Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.

A clear example of building a strong user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users.

The intention of that is offering users the information they are looking for in fewer clicks, quickly and easily.

Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.

4. Local SEO Means Increased Engagement, Traffic & Conversions

With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success.

Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.

Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level.

SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to.

To promote engagement on the local level, SEO pros should optimize a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles as a start.


There should also be a strong emphasis on user reviews on Google, as well as other reviews sites like Yelp, Home Advisor, and Angie’s List (among others), depending on the industry.

5. SEO Impacts the Buying Cycle

Customers do their research. That’s one of the biggest advantages of the internet from a buyer perspective.

Using SEO tactics to relay your messaging for good deals, groundbreaking products and/or services, and the importance and dependability of what you offer customers will be a game changer.

It will also undoubtedly impact the buying cycle in a positive way when done right.

Brands must be visible in the places people need them for a worthy connection to be made. Local SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answer.

6. SEO Best Practices Are Always Being Updated

It’s great to have SEO tactics implemented on a brand’s website and across its digital properties, but if it’s a short-term engagement (budget constraints, etc.) and the site isn’t re-evaluated consistently over time, it will reach a threshold where it can no longer improve because of other hinderances.

The way the search world evolves, basically at the discretion of Google, requires constant monitoring for changes to stay ahead of the competition and, hopefully, on Page 1.


Being proactive and monitoring for major algorithm changes is always going to benefit the brands doing so.

We know Google makes thousands of algorithm changes a year. Fall too far behind, and it will be extremely difficult to come back. SEO pros help to ensure that is avoided.

7. Understanding SEO Helps You Understand the Environment of the Web

With the always-changing environment that is the World Wide Web, it can be a challenge to stay on top of the changes as they take place.

But staying on top of SEOincludes being in the loop for the major changes taking place for search.

Knowing the environment of the Web, including tactics being used by other local, comparable businesses and competitors, will always be beneficial for those brands.

8. SEO Is Relatively Cheap

Sure, it costs money. All the best things do, right?

But SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line.

This isn’t a marketing cost; this is a true business investment. Good SEO implementation will hold water for years to come. And, like most things in life, will only be better with the more attention (and investment) it gets.

9. It’s A Long-Term Strategy

SEO can (and hopefully does) have a noticeable impact within the first year of action being taken, and many of those actions will have an impact that lasts more than several years.


As the market evolves, yes, it’s best to follow the trends and changes closely. But even a site that hasn’t had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience.

And the more SEO time, effort, and budget that is committed to it, the better and longer a website stands to being a worthy contender in its market.

10. It’s Quantifiable

While SEO doesn’t offer the easier-to-calculate ROI like that of paid search, you can measure almost anything with proper tracking and analytics.

The big problem is trying to connect the dots on the back end since there is no definitive way to understand the correlation between all actions taken.

Still, it is worth understanding how certain actions are supposed to affect performance and growth, and hopefully they do.

Any good SEO is going to be aiming at those improvements, so connecting the dots should not be a challenge.

Brands also want to know and understand where they were, where they are, and where they’re going in terms of digital performance, especially for SEO when they have a person/company that is being paid to execute on its behalf.

There’s no better way to show the success of SEO, either. We all know the data never lies.


11. SEO Brings New Opportunities to Light

High-quality SEO will always find a means of discovering and leveraging new opportunities for brands to, not just be discovered, but to shine.

Offering quality SEO to brands means submersing an SEO team in everything that is that brand. It’s the only way to truly market a brand with the passion and understanding that brand’s stakeholders have for it: becoming a stakeholder.

The better a brand is understood, the more opportunities will arise to help it thrive. The same can be said about SEO.

12. If You’re Not on Page 1, You’re Not Winning the Click

It’s no secret in the world of SEO that if you’re not on Page 1, you’re likely not killing the organic search game.

A recent study shows that the first three organic search ranking positions result in nearly 40 percent of all click-throughs, while up to 30 percent of all results on Page 1 and 2 don’t get clicked at all.

What’s this mean? Two things:

  • If you’re not on Page 1, you need to be.
  • There are still too many instances when a user types a search query and can’t find exactly what it’s looking for.


Implementing strong, quality SEO on a brand’s website and digital properties is always going to be beneficial to that brand and its marketing efforts.


What is a keyword

What is a keyword

What is a keyword

What Are Keywords & How They Work in PPC

Smart recommendations to make Google Ads profitable

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them.


Keywords are the foundation for everything in PPC. Keywords are what you use to define where your ads should appear.

Without a solid understanding of what keywords are and how to use them effectively, you’ll never be successful with PPC.

Before getting started, it’s important to understand some of the terminologies in this guide.

  • Search Term: The word or words a user types into Google when performing a search.
  • Keyword: A word, or a set of words, that you add to your Google Ads campaigns.
  • Keyword Match Type: A setting for your keywords that will determine the keyword’s reach.

Types of Keywords

When you think of keywords, it’s useful to understand what buckets the different keywords are in and how this sets them apart.

The types of keywords include:

  • Branded keywords include company names (e.g., Amazon, Target).
  • Generic keywords typically cover ambiguous keywords, and can also be referred to as short tail keywords (e.g., “running shoes,” “plumbing,” “towing”). The gist of a generic keyword is that we don’t understand their intent yet. There is nothing in the search that shows us whether this person is looking to buy a pair of shoes, or if they are just searching for different kinds of shoes.
  • Transactional keywords are keywords that have both a strong and weak purchase intent. As long as there is some purchase intent, then you can label a keyword a commercial keyword. This is everything from “Nike running shoes” to “plumbing services.”
  • Locational keywords cover everything that’s related to a location and are very powerful for location-based companies. Often these are your typical home services. It can be a city name (e.g., “towing company San Francisco”) or an actual request to show ads that have companies “near me” (e.g., “towing company near me”).
  • Long-tail keywords cover keywords that consist of more than 3-4 words (e.g., “Nike running shoes for marathon”). They are typically highly transactional meaning they have higher conversion rates than the other keyword types.
  • Informational keywords cover keywords where people are simply looking for information. This can be anything from “Sears store directions” to “how to get rid of a wart.” You would rarely use info-keywords for Google Ads.

Quick note: The buckets above are not either or. Just because a keyword is “long” doesn’t mean it can’t also be a branded or an info-keyword.

Keywords Across the Buyer’s Journey

The type of key term a person uses in their search often reflects where they are in their buyer’s journey.

It’s important to note, however, that it’s impossible to know exactly where in the buyer’s journey someone is solely based on what keyword they use, but it can be a strong indicator.

Consider the following chart as a gliding transition rather than hard limits:

Keywords Across the Buyer’s Journey

Core Keywords vs. Qualifiers & Modifiers

When you work with keywords in PPC, it’s very helpful to know the difference between a core keyword and a keyword qualifier/modifier.

I should note that this is not official terminology.

  • Core keyword: This is like the main keyword (e.g., “plumbing” or “running shoes”).
  • Keyword qualifier/modifier: Searchers will often add qualifiers or modifiers (e.g. “cheap,” “near me,” or “marathon”).

The reason why it’s important to understand the difference between core keywords and qualifiers/modifiers is that if you only have one core keyword in your account you’ll end up paying a lot per click and have a very narrow reach.

If you’re a plumbing company, and you have following keywords, you’re essentially just bidding for one core keyword:

  • Plumbing services
  • Plumbing contractor
  • Plumbing company
  • Nearest plumbing company

For the beginner in PPC, these all appear to be four different keywords. However, if you look closely then they’re all the same keyword (plumbing).

Instead, you need to remember to continue to find new core keywords across the entire spectrum:

  • Leaky pipes
  • Gutter repair
  • Broken water pipes
  • Water heater repair
  • Waste disposal installation

You should still have all of the keywords that I listed to being with, it’s just important you don’t get stuck with the same keyword.

Keywords Aren’t Exact

One of the biggest “aha” moments you’ll have as a beginner in PPC is when you find out that when it comes to keywords, what you see is never what you get.

As I’ll highlight in the match type section below, just because you use the keyword “Nike trail running shoes,” it doesn’t mean your ads will only appear when someone search for “Nike trail running shoes.”


The reason is rather ingenious, and insane, on Google’s behalf. Because not even experts would be able to cover all searches with keywords if every single keyword should exactly matching a search.

Keyword Match Types

One of the first things you need to understand about keywords is that there are different match types.

Depending on what match type your keyword is in, it will behave differently.

This is one of the unknown “hacks” that people who’ve worked in PPC for any time take for granted.

There are four different match types. The difference between the match types come down to how much you want each match type to be expanded.

Broad Match

To add a keyword in broad match, just add it as is: running shoes

Broad match keywords are like shooting a shotgun. You choose the overall area you want to target (the keyword), but Google can expand your keyword, sometimes to completely different searches than you anticipated.

As an example, the broad match keyword “protein powder” can also show ads for searches like:

  • Protein supplement
  • Protein
  • Dietary supplements
  • Larger muscles

With broad match keywords, Google tries to show your ad when searchers look for relevant terms.

Broad Match Pros:

  • You can cover a lot of misspellings and keyword variations with a single keyword.
  • You’ll discover high-converting long tail keywords that you’d never thought of.
  • Broad Match keywords receive many more impressions/clicks than any other match type.
  • It can be extremely effective!

Broad Match Cons:

  • Many searches/clicks = High costs.
  • High risk of losing money to irrelevant searches.
  • Hard to control, especially with single-worded keywords.

Broad Match Modified

To add a keyword in broad match modifier, add it with plus signs: +running +shoes

Broad Match Modifier Pros:

  • Much better control of which searches you want your ads to appear on.
  • Very good for finding new long tail keywords.
  • Your ads will still appear although the search phrase has an extra word or different word order.
  • Catches misspellings.

Broad Match Modifier Cons:

  • Lower search volume than with Broad Match.
  • Can still be expanded to seemingly irrelevant searches.
  • No easy way to create keywords in Broad Match Modifier.

Phrase Match

To add a keyword in phrase match, add it with quotation marks: “running shoes”

Phrase Match Pros:

  • Greater control on what queries you’ll be shown.
  • Very effective for sentences.
  • Effective for avoiding greater expansions.

Phrase Match Cons:

  • Reduced search volume.
  • Is a lot more restrictive than Broad Match Modifier with very few benefits.

Exact Match

To add a keyword in exact match, add it with brackets: [running shoes]

An exact match keyword is more or less that. Only search terms matching that almost exact keyword will trigger your ad to be shown.

Exact match keywords are like the snipers of the keyword match types. Precise, direct, and on point.


Exact Match Pros:

  • You know exactly what search is used.
  • Perfect for controlling high-converting keywords.
  • What you see is what you get.

Exact Match Cons:

  • Much lower search volume for your keywords.
  • You can’t discover new keyword variations or long tail keywords.
  • You miss “one time searches”.

After you’ve fully mastered these, you can move on to an advanced match type that merges Phrase Match and Broad Match Modifier into a single keyword. To learn more, view the SEJ article: The Fifth Google Ads Match Type: Phrase Match Modifier

Which Match Type Should You Use?

When you first set up your campaign, I recommend you use Broad Match Modifier and Exact Match.

As you can see in my review of the four match types, each one catches different users; so in most cases, you will use them all in an effective Google Ads campaign.

The only but (and it’s a big but) is that you should wait with using broad match until you really know what you’re doing.

Your Google Ads performance can easily tank when you use broad match keywords without a specific strategy or workflow to optimize them.

Gradually, as your campaign gathers statistics, you might find that some of the match types for a particular keyword are not profitable, but others aren’t.


For more practical uses for keyword match types, read this post on 6 Ways To Optimally Use Keyword Match Types for Google Ads Success.

Negative Keywords

Negative keywords are used to exclude your ads from showing on searches.

Let’s say you’re a plumbing company, then excluding searches for “jobs” or from cities you don’t service will help increase the performance of your Google Ads campaigns.

In the ecommerce space, let’s say you sell marathon running shoes, but not trail running shoes, you can exclude “trail” from triggering your ads.

This is powerful because you’re more or less paying the same for every click the same keyword generates. This means you can end up paying for clicks that aren’t as relevant for your business as you might have thought.

This is one of the main reasons why beginners can’t get Google Ads to perform.

You may think you have chosen the right keywords, written good ads, and are sending good traffic to a website. However, behind the keyword you often find your ads are triggered by search terms that aren’t as relevant as the keyword you added.

You can, and should, work with negative keywords in two capacities:

  • Before launching your campaigns
  • After launching your campaigns

When you’re done finding keywords for your campaign, spend at least half an hour to an hour Googling the keywords to see what pops up. Add any irrelevant terms you can find as negative keywords.


You can take advantage of a ton of standard negative keyword lists.

After launching your campaigns, you should consistently review your Search Term report. This is where you can see exactly what search terms your searches triggered your ads.


Search Engine Optimization

Search Engine Optimization

SEO Cape Town or Search Engine Optimization Services

Let Us Help You Get More

If you own a business and you’re looking for someone to take your online marketing (SEO Cape Town) to the next level, you’ve come to the right place. We are SEO Cape Town company that help companies create and execute digital marketing that accelerate growth and improve customer service.

We see the world through the eyes of a business owner and market our clients’ businesses as if they were our own. We are a “one-call-handles-it-all” guide helping business owners effectively navigate the ever-changing digital SEO Cape Town . If you’re ready to improve your SEO Cape Town website and take your online marketing to the next level, call us today!


How SEO Cape TOWN We Work

Before you can embark on a successful SEO Cape Town campaign, you need to know how people are finding your site, whether or not they are buying, which pages keep them there and which pages cause them to leave, along with other basic behavior patterns.

The keywords that “feel right” to you may not be the best ones for your campaign, and competing for qualified traffic on the Internet is a different proposition than marketing in the “real world”.


We provide high-quality services for Search Engine Optimization( SEO Cape Town), Link Building, and Content-Marketing. It includes:

  1. Keyword Analysis & Strategy
  2. Website Architecture Optimization
  3. Code Optimization
  4. Content Strategy & Optimization
  5. Infographic Creation
seo cape town


50% of sales increased

Our best result – up to 50% of the customer revenue through SEO CAPE TOWN 

Payback in 2-3 months

One of our customer’ SEO shows 30% more payback than other channels of internet advertising. The average check increased by 40% from SEO

5% conversion rate

More than 5% of site visitors have come to our clients

Customers stay with you for a long time

You are 2-3 times longer communicating with your clients, respectively purchases also 2-3 times more

60% of repeat sales

The highest rate of repeat sales through personalized offers and its series of reminders

At 3-5 times more money from the customer

A customer brings in an average of 3-5 times more money by staying loyal customer forever.

What is SSL certificate

What is SSL certificate?

SSL Certificate are fundamental to internet security. They are used to establish an encrypted connection and allow data to be transmitted securely between a browser or user’s computer and a server or website.

Establishes a secure connection between a browser and a server
Encrypts communication to protect sensitive information your customers provide to you
Places a padlock next to your web address in the browser
Authenticates an organization’s identity

Standard SSL (Domain Validated) Certificates are the easiest and most common type of SSL certificate. OV and EV Certificates also authenticate the identity of the company or organization that holds the certificate providing more trust to end users.
Improve Your Search Engine Ranking
Establish trust and online security for your website visitors and business.

Google wants to make the web safer and a big part of that involves making sure that the sites people access via Google are secure. That’s why websites using SSL have been shown to benefit from higher ranking in search results.

There’s also a lot more reasons why you should consider adding SSL to your website:
Encrypt sensitive data
Protect user privacy
Secure online transactions
Activate HTTPS and the lock icon
Prove legitimacy
Increase SEO rank
Browsers have changed, don’t get left behind
Web pages not served via HTTPS are now being displayed as ‘not secure’ in Google Chrome and Mozilla Firefox. Don’t let your website be one of them. Add SSL today.
Upgrade with us and get up to an additional 12 months free. Learn more »
Upgrade to Extended Validation SSL

While all SSL certificates use similar methods to protect and validate your data, the level of trust and assertion they provide varies.

Extended Validation Certificates offer the highest level of validation and trust. They validate and display the name of the company or organisation along with the green address bar which is one of the most highly recognizable trust indicators on the web.

Standard SSL

Extended Validation SSL

Learn more about Extended Validation SSL Certificates

What is Web hosting

What is Web hosting

Web Hosting

What is Web Hosting?

Web hosting is a service that allows organizations and individuals to post a website or web page onto the Internet. A web host, or web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed in the Internet. Websites are hosted, or stored, on special computers called servers. When Internet users want to view your website, all they need to do is type your website address or domain into their browser. Their computer will then connect to your server and your web pages will be delivered to them through the browser. 

Most hosting companies require that you own your domain in order to host with them. If you do not have a domain, the hosting companies will help you purchase one. 
What is Web Hosting

Here are some features you should be expecting from your hosting provider:
Email Accounts As mentioned earlier, most hosting providers require users to have their own domain name. With a domain name (e.g. www.yourwebsite.com) and email account features provided by your hosting company, you can create domain email accounts (e.g. [email protected]). 

FTP Access The use of FTP lets you upload files from your local computer to your web server. If you build your website using your own HTML files, you can transfer the files from your computer to the web server through FTP, allowing your website to be accessed through the internet. 

WordPress Support WordPress is an online website creation tool. It is a powerful blogging and website content management system, which is a convenient way to create and manage website. WordPress powers over 25% of websites on the internet. Most hosting providers will tell you right away if their plans are WordPress-compatible or not. The simple requirements for hosting your WordPress websites include: PHP version 7 or greater; MySQL version 5.6 or greater.

If you decide to create and host your website with Website.com, in addition to access to the drag and drop site builder, you can get a custom domain, email addresses, and web hosting all bundled into one subscription. 

If you would rather build your website through coding or a CMS tool like WordPress, we’ve handpicked a few hosting providers based on their features and price:


How can my online business benefit from a web hosting service?
In order to publish your website online, your business website requires a web hosting service. However, a web host gives business owners more than just web hosting services! For example, web hosting firms typically employ in-house technicians to make sure their clients’ websites are up and running 24/7. Plus, when website owners are in need of help or troubleshooting (e.g. script debutting, email not able to send/receive, domain name renewal, and more), the web host’s in-house support are the go-to people. A professional web hosting service ensures a hassle-free experience for business owners, so they can efficiently focus their time and effort on their businesses.
Business website design

Business website design


13 Advantages of Having a Website For Your Business

Do you have a business and don’t have a website? If you said yes, it’s almost as if your business doesn’t exist.  In this modern era, people and companies are on the internet for information. Why do you think people visit a website? It’s primarily to find information. And if you’re in the business world, information is critical. You need to have a website for your customers. It needs to contain information about what you can do for them.  Below are just a few of the advantages and benefits of having a website for your business.

Less Expensive
Have you ever advertised your business through various forms such as printed media, radio, television or by other means? It’s expensive! Investing in advertising is necessary, but it takes a lot of money. Having a website will make promoting your company less expensive. Many versions of offline advertising available on the internet are sometimes free.

A website is more environmental friendly when it comes to advertising and marketing. There are lots of ways to advertise your products or services through the internet. One example is Facebook ads, an advertising feature offered through Facebook. Another one is called SEO.  This is a major advantage for your business. Having a good SEO service provider can boost the ranking of your website which quickly results in increased sales and higher profits.

Having a website will be more convenient for your customers and leads. Make it easy for your customers to purchase from you! Many will be more likely to visit your website, rather than driving a car to your physical location and browsing for your products. From a customer’s point of view, it’s better for them if they don’t have to ask anything. They can just find what they’re looking for on your online site.

Increase Customers
Most businesses have local popularity, but what about potential customers outside their city?  A website can help you generate more customers. Not just outside your city, but worldwide. The internet offers a global community. With a website, your business will be visible around the world.

Have you ever experienced having to turn customers away because it’s closing time? Well, you don’t have to close the doors of your website.  An online site can be visited any time of the day or night. People will look to your site instead of going to your shop because it is more accessible. Just make sure to post enough information about your products and services.

Access to Info
Did you know that if you own a website, you can actually track everything that is happening on it? You can even look for information that will tell you how many people visited your site, or how many people messaged or emailed you. You can access the progress of your website and view all its pages. You can even make an update anytime, making it much less expensive than printed material.

Smart business owners create a blog page for their company. Having a blog to post fresh content will keep your website attractive and fresh.

Links are very important to viral marketing. If you have many sites linking to you, it is like spreading the word about your company all around the world. If you have a good website with good content related to information, products or services, people are more likely to link your website to theirs. This means they recognize your website as valuable.

Better Relationship
Having a website can build better relationships with your customers. You can send messages instantly to your customers through email. Also, your customers can review your products online and can also leave feedback for you and your business. It’s best to always send your customer a message. This is essential for building a good relationship with them. You can even give them more information about your business through messages or emails.

Increase Sales
If you are a business owner, more visitors  leads to more potential sales. That’s how your website will help you. You can drive more people to your site by consistently updating and promoting the contents of your site. The more informative your site is, the greater the possibility of increasing your sales.

A website gives you the opportunity to prove your credibility. You have to tell your customers why you deserve their trust through your website. This can earn positive feedback for your service and products. Also, your website serves as a place for a potential investor to explore what your business is about and what it can do in the future.

Long Term Clients
What do you think is the difference between client and a customer? Well, a customer is the one who walks in and buys something and that’s it. A client is your regular customer. He is buying your products or services daily or contractually. Having a website gives you a chance to gain more clients that can help your business grow.

Your Ideas
These are few of the advantages and benefits of creating a website for your business. Do you know of other advantages to be gained by having a website?  Feel free to let us know your thoughts by commenting on our Facebook Page.

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